The time has come for the internet to release its top ten lists, from the highest number of re-tweets on Twitter to the most popular videos on Youtube. Not only was the year good for the Mutant Spider Dog, but native advertising had a staggering presence too.
In 2007, YouTube released its first ever top 10 list and the animal documentary Battle at Kruger was at the top, with zero ads present. Seven years layer, nearly half of the most viewed videos were in fact native ads.
Here are the 4 native ads topping the YouTube charts for 2014.
Number 8: Devil Baby Attack by DevilsDueNYC
This prank video was actually a promotion for the film Devils Due. It earned over 20 million views within 3 days of posting, far more then the actual theatrical trailer. Poor unsuspecting New-Yorkers were traumatized by the remote-controlled stroller with a robotic yet realistic baby inside. The campaign was setup by advertising agency Thinkmodo and hidden cameras were used to capture peoples reactions.
Number 7: Budweiser Super Bowl XLVIII Commercial — “Puppy Love” by Budweiser
Pulling on everyone’s heartstrings, Budweiser put out this Super Bowl XLVIII commercial which showed the friendship between the Clydesdale’s and a puppy. Nearly 54 million viewers watch the beers “Puppy Love” ad.
Number 3: FIRST KISS by Tatia PIlieva
20 strangers sharing an awkward first kiss comes across as a beautifully artistic short film made by Talia Plleva. It was in fact a partnership with Wren, a UK clothing brand and it has received over 94 million views.
Number 2: Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more by Nike Football
With the Football World Cup being held this year, it was certainly a topic people wanted to see on their screens. Nike won over football fans taking the highest scoring native ad among the top ten. A star-studded ad that is a bit on the cheesy side appealed to nearly 100 million viewers.
YouTube has come a long way from the days when it was mostly about hilarious cat videos. Advertising is also adapting with the changing times. At one point people probably thought they would never like or share advertisements, but now millions of us are undoubtedly enjoying them. Merging the consumers’ love of viral videos with advertising now seems as obvious as the pairing of peanut butter and jelly. If advertisers keep finding ways to promote while engaging consumers with enjoyable content, 2015 could mean even more native ads at the top of the charts.
Full Top Ten 2014 List:1. Mutant Giant Spider Dog (SA Wardega) by SA Wardega
2. Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more by Nike Football
3. FIRST KISS by Tatia PIlieva
4. The Voice IT|Serie 2|Blind 2|Suor Cristina Scuccia-#TEAMJ-AX by TheVoiceOf Italy
5. iPhone 6 Plus Bend Test by Unbox Therapy
6. Bars & Melody – Simon Cowell’s Golden Buzzer act | Britain’s Got Talent 2014 byBritain’s Got Talent
7. Budweiser Super Bowl XLVIII Commercial — “Puppy Love” by Budweiser
8. Devil Baby Attack by DevilsDueNYC
9. Goku vs Superman. Epic Rap Battles of History Season 3. by ERB
10. 10 Hours of Walking in NYC as a Woman by Street HarassmentVideo