15 Must Have WordPress Plugins For Savvy Small Businesses

6. W3 Total Cache

Website loading speed is not just a ranking factor. It tremendously affects the user experience. Sites that load faster convert better. Tagman found that a one second delay can lead to a 7% loss in conversions.

W3 Total Cache has a range of features to help you optimize your website performance. You can create static page caches, integrate it with a Content Delivery Network (CDN) and do a lot more geeky stuff.

The plugin has a lot of complex functionalities that can be overwhelming to set up for beginners. Here’s a video tutorial by WPBeginner to help you get started. Ensure that you uninstall any other cache plugins before you begin W3 Total Cache installation.

7. ClicktoTweet

If your audience hangs out on social media, then they would love to share bite-sized wisdom quotes with their followers.

I am sure you might have read some blogs that provide such micro-opportunities to their readers for sharing their content.

The good news is….

You can also do it with ClickToTweet plugin.

It allows you to pull custom quotes and messages from the body of your article. And create “Click To Tweet” prompts throughout your article.

Brian Dean regularly packages actionable strategies from his article into such “Click to Tweet” buttons. And he manages to get a significant chunk of shares through them.

8. EWWW Image Optimizer

Visuals play a huge role in making your website look elegant and getting more social shares. They can increase the people’s willingness to read your content by 80%.

But too many heavy and un-optimized images slow your loading speed. You don’t want to do a disservice to your visitors by uploading flashy images that don’t add value.

So log on to Websitetest.com and perform a speed test.

As per analysis of tens and thousands of images by Yotta, here are the averages and weights of the graphics.

9. Shareaholic

Share buttons are the easiest opportunities to get your brand’s message out. In its analysis of ten thousand websites, Brightedge found that a Twitter share button increased Twitter shares sevenfold.

Want to increase social sharing on your content?

Then meet Shareaholic – a brilliant content amplification tool with related content recommendations and elegant social sharing buttons. It also offers handy social analytics to find out the references for your most popular content. You can even integrate it with Google Analytics.

It also has site monetization apps such as promoted content and native ads that allow advertisers to reach over 450 million people a month.

It also has a share buttons configuration panel that allows you to customize your social sharing to suit your audience needs. You can even set up share buttons for your images and double social engagement with hovering social media buttons on the side of the page.

10. SumoMe

If you’re tight on budget and looking for a free tool to grow your traffic, social sharing and audience, SumoMe offers an incredible range of FREE tools. Let me show you the prominent ones quickly.

You can add a scroll box pop for collecting emails of visitors as they scroll.

The list builder also features the most effective (although intrusive) pop-ups that cover the full page. You can collect emails and integrate the tool with all major email providers.

Then there’s Welcome Mat that gives you a full-screen call to action to catch your visitor’s attention.

You can also access heatmaps to analyze how your visitors are interacting with your website.

And finally, you can also analyze how visitors are reading and scrolling across your content.

I haven’t included social sharing tools since we’ve already covered plugins for the same.

So what’s the catch with SumoMe offering such incredibly powerful tools for free?

There’s a prominent SumoMe branding that adds an unprofessional layer to your website.

You’ll need to buy the full version for removing this branding.

If you’re looking exclusively for a pop-up plugin, then go for OptinMonster. It’s optimized for speed and reduces the load on your server.

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Written by Chintan Zalani

Chintan is an ROI-focused content marketing consultant. Join him at Elite Content Marketer and learn how to grow your business through content.