Native Ads is a technology platform that facilitates the ‘bidded’ buying and selling of online media advertising inventory for publishers, advertisers and advertising networks.
We recognize privacy is important to our users. This policy describes how and why Native Ads, collects non-personally identifiable data (anonymous data) from users and website visitors, publishers and end users of publisher sites to Native Ads (http://www.nativeads.com), and how that data will be used. Native Ads is committed to respecting the privacy of non-personal identifiable data and anonymous user data gathered.
Non-personal information is any information that does not personally identify you. We obtain non-personal information about you from information that you provide to us (anonymous information may be automatically provided to our Web servers by your computer). This information is collected when Publishers, advertisers, and ad networks use the Native Ads Platform.
Additionally, certain other information (such as cookies, described below) may be transmitted by our Web server to your computer. That information does not contain any personally identifiable information. Specific types of anonymous information are described below:
As part of our ad delivery and reporting, we log page views and collect information for the purpose of delivering ads or providing advertising-related services, including providing a specific advertisement based on a particular type of browser or time of day; statistical reporting in connection with the activity on a Web site; and tracking the number of ads served on a particular day to a particular Web site(tracking web analytics data). To do so, we collect information about the type of browser, referrer and operating system of Web site visitors, as well as the domain name, day and time of visit, and page(s) visited. We do so across multiple Web domains owned or operated by different entities (each, a “Site”).
If you are concerned about cookies, most browsers permit individuals to decline cookies. For details of our cookies please refer to our user cookies.
In order to properly manage our website we may anonymously log information on our systems, and identify categories of visitors by items such as domains and browser types. These statistics are used to manage the operational efficiency of our systems.
Native Ads uses non-personally identifiable data collected from users and website visitors in order to:
We may also use anonymous, statistical or aggregated information about the website’s use and share, publish, post, disseminate, transmit or otherwise communicate or make available such information, to suppliers, business partners, sponsors, affiliates and any other third party, at our sole discretion
With respect to data collected via the Native Ads Platform, we may combine Non-Personal Information with data collected from other sources and disclose the Non-Personal Information and combined information to participating advertisers and ad networks so that they can determine whether to bid on ad inventory and in order to improve the relevance of the advertising presented to Users. Examples of such data include: (a) country, city, and other geo-location details based upon the IP address of the User; (b) category and keyword information based upon the Publisher website URL; and (c) other data from advertisers and data providers that would help in ad targeting (e.g., an advertiser that wants to advertise to Users who have previously visited the advertiser’s website).
Information that we collect is stored on servers that Native Ads solely manages, using standard security procedures and practices appropriate to the nature of the information in an effort to protect information from unauthorized access, destruction, use, modification, or disclosure. If we learn that we have unexpectedly stored personal information (e.g., if we become aware that a URL that we store contains personal information), we will use commercially reasonable efforts to anonymize or purge this information.
Please direct all questions in connection with this Policy via e-mail to: support AT nativeads DOT com.