Native Ads is a technology platform that facilitates the ‘bidded’ buying and selling of online media advertising inventory for publishers, advertisers and advertising networks.
We recognize privacy is important to our users. This policy describes how and why Native Ads, collects non-personally identifiable data (anonymous data) from users and website visitors, publishers and end users of publisher sites to Native Ads (http://www.nativeads.com), and how that data will be used. Native Ads is committed to respecting the privacy of non-personal identifiable data and anonymous user data gathered.
Non-personal information is any information that does not personally identify you. We obtain non-personal information about you from information that you provide to us (anonymous information may be automatically provided to our Web servers by your computer). This information is collected when Publishers, advertisers, and ad networks use the Native Ads Platform.
Additionally, certain other information (such as cookies, described below) may be transmitted by our Web server to your computer. That information does not contain any personally identifiable information. Specific types of anonymous information are described below:
As part of our ad delivery and reporting, we log page views and collect information for the purpose of delivering ads or providing advertising-related services, including providing a specific advertisement based on a particular type of browser or time of day; statistical reporting in connection with the activity on a Web site; and tracking the number of ads served on a particular day to a particular Web site(tracking web analytics data). To do so, we collect information about the type of browser, referrer and operating system of Web site visitors, as well as the domain name, day and time of visit, and page(s) visited. We do so across multiple Web domains owned or operated by different entities (each, a “Site”).
If you are concerned about cookies, most browsers permit individuals to decline cookies. For details of our cookies please refer to our user cookies.
In order to properly manage our website we may anonymously log information on our systems, and identify categories of visitors by items such as domains and browser types. These statistics are used to manage the operational efficiency of our systems.
Native Ads uses non-personally identifiable data collected from users and website visitors in order to:
We may also use anonymous, statistical or aggregated information about the website’s use and share, publish, post, disseminate, transmit or otherwise communicate or make available such information, to suppliers, business partners, sponsors, affiliates and any other third party, at our sole discretion
With respect to data collected via the Native Ads Platform, we may combine Non-Personal Information with data collected from other sources and disclose the Non-Personal Information and combined information to participating advertisers and ad networks so that they can determine whether to bid on ad inventory and in order to improve the relevance of the advertising presented to Users. Examples of such data include: (a) country, city, and other geo-location details based upon the IP address of the User; (b) category and keyword information based upon the Publisher website URL; and (c) other data from advertisers and data providers that would help in ad targeting (e.g., an advertiser that wants to advertise to Users who have previously visited the advertiser’s website).
Information that we collect is stored on servers that Native Ads solely manages, using standard security procedures and practices appropriate to the nature of the information in an effort to protect information from unauthorized access, destruction, use, modification, or disclosure. If we learn that we have unexpectedly stored personal information (e.g., if we become aware that a URL that we store contains personal information), we will use commercially reasonable efforts to anonymize or purge this information.
As of May 25, 2018, a new data privacy law known as the EU General Data
Protection Regulation (or the “GDPR”) will be in effect through the EEA
countries and Switzerland. The GDPR requires NativeAds and those using our
services to provide users with certain information about the processing of
their “Personal Data. “Personal Data” is a term used in Europe that means,
generally, data that identifies or can identify a particular unique user or
device – for instance, names, addresses, cookie identifiers, mobile device,
precise location data and biometric data.
To comply with the GDPR, we provide the below representations and
information, which are specific to persons located in EEA countries or
Switzerland (so don’t rely on the below, if you’re not).
The GDPR requires us to tell you about the legal basis we’re relying on to
process any Personal Data about you. The legal basis for us processing your
Personal Data for the purposes set out above will typically be because:
As NativeAds works with global companies and technologies, we may need to
transfer your Personal Data outside of the country from which it was
originally provided. For instance, we may transfer your data to third
parties that we work with who may be located in jurisdictions outside the
EEA or Switzerland, and which have no data protection laws or laws that are
less strict compared with those in Europe.
When we transfer Personal Data outside of the EEA or Switzerland, we take
steps to make sure that appropriate safeguards are in place to protect your
Personal Data. Feel free to contact us at the contact information below, for
more information about the safeguards we have put in place to protect your
Personal Data and privacy rights in these circumstances.
As a general matter, we retain your Personal Data for as long as necessary
to provide our Services, or for other important purposes such as complying
with legal obligations, resolving disputes, and enforcing our agreements. We
generally render our own identifiers (e.g., those we use to “sync” our
customers data to online users) inactive after 13 months,
provided that we may retain them if we have a legal or significant
operational need to do so, such as for auditing, corporate record-keeping,
compliance accounting or security and bug-prevention purposes.
The GDPR provides you with certain rights in respect of Personal Data that
data controllers hold about you, including certain rights to access Personal
Data, to request correction of the Personal Data, to request to restrict or
delete Personal Data, and to object to our processing of your Personal Data
(including profiling for online ad targeting).
Right to Correct:
If you wish to exercise your right to correct Personal Data, you may do so
by contacting us at the contact information below.
Right to Object to Processing or to Withdraw Consent:
By using the browser-based cookie “opt out” and device-based “opt-out”
processing on which we rely on consent. If you do so, we will cease
processing your Personal Data for purposes of our services within 30 days or
We either collect these opt-out signals ourselves or receive them from the
mobile apps we work with.
EU data protection law makes a distinction between organisations that
process Personal Data for their own purposes (known as “data controllers”)
and organisations that process Personal Data on behalf of other
organisations (known as “data processors”). As noted above, we are not
always a data controller of the data in our possession, but are sometimes a
data processor for other companies such as our customers. In such cases, we
may direct your inquiry to the relevant data controller, since data
controllers are the ones with primary responsibility for your Personal Data.
privacy practices, or to exercise your rights, please contact us by emailing
us at support AT nativeads DOT com or writing to us at:
Native Ads Inc.
244 Fifth Avenue, Suite N-249
New York, NY, 10001
Please direct all questions in connection with this Policy via e-mail to: support AT nativeads DOT com.