Category: Advertising Tips
-
How to Get More Traffic While Bidding Less
Advertisers often ask us how they can get lots of traffic without bidding higher. It’s actually quite easy to increase your traffic without raising your bid. The key is to maximize your Click Through Rate (CTR). Native Advertising networks prioritize the ads that generate the highest revenue. However, that doesn’t mean we always prioritize the […]
-
Hot Popular
Emotional Marketing: 3 Principles That Convert More Leads
Let me tell you a story that I hope will demonstrate how emotion works with branding and people’s buying decisions: I once knew a guy who loooooved Nike shoes. He studied engineering, and through that, wrote a research paper on how Nike shoes were made. He would explain how Nike Shoes were in research for […]
-
Hot
How to Craft Scintillating Ad Visuals: A Beginner’s Guide
Hook them with your headline. Present your value proposition with a crisp and benefit-oriented supporting copy. And direct them to click on your CTA. Sounds so simple in theory, right? The real story isn’t such a fairytale, though: The overall ad CTR is a dismal .17%. The average publisher viewability is merely 50.2%. How can […]
-
6 Tips to Successfully Execute Native Content Advertising Campaigns
Native content advertising is a complicatedly artistic science. Anyone who tries to argue that point either has no idea what he is doing or passed the complex job off to someone else. Effective native advertising is complicated. It’s complex. But when done well, the payoff is high. This is why so many companies are incorporating […]
-
Content Marketing Analytics Confusion Resolved: Top Metrics Guide
Content marketing is much more than a buzz phrase. For many companies, it’s key to how they pay their bills. 62% of B2B marketers have recently stated that they were more successful with content marketing this year than they were last year. Yet too many companies look at case studies and feel overwhelmed by everything that goes […]
-
Marketing to Generation Y: Earn Their Love & Loyalty
They were born between 1980 and 1994 (some say 1980-2000) and are responsible for more than a fifth of consumer spending in the United States. Called Generation Y or Millennials, they spend $200 billion a year – much of it online – and bought a quarter of the new cars sold in 2015, It’s no surprise, then, that marketing to Generation […]
-
Targeted Content Marketing: How to Reach Readers that Convert
Forbes.com, one of the largest and most respected business sites on the web, tried to get itself estimated at $400 million dollars and find a buyer that would pay that much for the brand. According to Joe Pulizzi, founder of the Content Marketing Institute, that didn’t work out so well. The reason? Lack of targeted content marketing. […]
-
Content Writing For Websites Tips: 11 Ways to Perfect Your Copy
Websites make us think of logos and colors. Designs and coding. But perhaps the most important elements of your site are the words you put on the page. Writing for an internet audience is very different from writing for your English teacher or professor. It’s even different from writing for the same demographics in print. In […]
-
How to Revive Old Post Content for More Clicks
How many hours have you put into your blog over the years? How many words have you written? How many visitors has that old content had recently? If your blog is like most, the answer is a dismal “none.” But old content is still good content, even if nobody else sees that, and it can […]
-
How to Use Trello to Organize Your Campaigns
It’s a blank canvas. A starting point. An incredibly useful tool for organizing and production. Project managers have figured out how to use Trello for a whole range of purposes. Trello is a hugely flexible tool that is designed for successful project management. It works for either you as an individual or for your whole […]
-
4 Landing Page Optimization Tactics Proven To Increase Conversions
I’ve already covered landing page best practices in a previous post. But simply creating great landing pages isn’t enough…You need to constantly tweak them to see how your audience responds and possibly increase your landing page conversions. There’s no shortcut to the iterative CRO method, but there are certain simple landing page optimization tactics that work […]
-
Ignore These Crucial Native Advertising Tips And Lose Money
If you’re looking for native advertising tips that actually work, you’re not alone. Online advertising is not as easy as it used to be. If you plunge on without keeping these tips in mind, you stand to blow your advertising budget for no real impact in return. They say you don’t understand how much something […]