Ayelet Weisz
Ayelet Weisz is a copywriter who starts every day by dancing, before going on to help companies from four continents increase ROI and make a difference with content.
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Targeted Content Marketing: How to Reach Readers that Convert
Forbes.com, one of the largest and most respected business sites on the web, tried to get itself estimated at $400 million dollars and find a buyer that would pay that much for the brand. According to Joe Pulizzi, founder of the Content Marketing Institute, that didn’t work out so well. The reason? Lack of targeted content marketing. […]
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Ignore These Crucial Native Advertising Tips And Lose Money
If you’re looking for native advertising tips that actually work, you’re not alone. Online advertising is not as easy as it used to be. If you plunge on without keeping these tips in mind, you stand to blow your advertising budget for no real impact in return. They say you don’t understand how much something […]
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Beyond Vanity: Are You Measuring The Wrong User Engagement Metrics?
User engagement metrics are tricky, and might do more harm than good to your content strategy if you don’t dig deep. Raise your hand if this hasn’t happened to you. You pay a lot for native advertising, and your target audience actually clicks through. But before you can do a happy dance, you notice that the […]
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How Brands Use Psychology to Create Sales Pitch Ideas You Can’t Resist
It’s important to understand customer needs and pain points when developing sales pitch ideas, but it’s not enough to look at what’s obvious. You need to really drill down below the surface, like Dick’s Sporting Goods did. Source: Dick’s Sporting Goods via YouTube Can you guess why this video works? Introducing the Life Force 8 to […]
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Use of Psychology in Business: How to Influence Anyone to Say Yes
If you’re in the marketing business, then you’re trying to make people take action. So, you’re also in the psychology business. It’s important you understand the use of psychology in business. And one of the best ways is through Robert Cialdini’s six “triggers of influence”. These are the six triggers you need to master if […]
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FOMO & Exclusivity: 4 Monumental CTA Strategies for Your Audience
We’ve all seen it. You go to a conference, experience a day of packed information, and pat yourself on the back for deciding to go. Then the pitch begins. You knew it was coming. You’ve been to enough conferences to expect it. You even accept it because, as a marketer, you’re interested in their strategy, […]
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Are You Getting Embarrassing Click Through Rates? 5 Strategies to Make You a Headline Superstar!
It happens to most marketers. You spend days developing the best article you could, your pour resources into advertising, but there’s only so much you can do. With a to-do list the size of Mount Everest, you cut a corner on something that doesn’t seem important: headlines. You don’t care about making an impression or […]
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People Who Hate Writing Headlines Can’t Stop Using These Free, Easy Tools (That Actually Drive Results)
Does this sound familiar? You work on your article for hours, maybe even days. You do your research, find an interesting perspective, brainstorm fresh ideas, edit it time and again… until you finally get the courage to hit “publish”. You’re proud of your article. You know it’s packed with practical information your target audience really […]