Category: Content Marketing
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Targeted Content Marketing: How to Reach Readers that Convert
Forbes.com, one of the largest and most respected business sites on the web, tried to get itself estimated at $400 million dollars and find a buyer that would pay that much for the brand. According to Joe Pulizzi, founder of the Content Marketing Institute, that didn’t work out so well. The reason? Lack of targeted content marketing. […]
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How to Revive Old Post Content for More Clicks
How many hours have you put into your blog over the years? How many words have you written? How many visitors has that old content had recently? If your blog is like most, the answer is a dismal “none.” But old content is still good content, even if nobody else sees that, and it can […]
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4 Dreadful Content Marketing Fails To Avoid
In 2014, 72% of B2B marketers expressed a desire to produce more content. But only 48% of smaller organizations and 41% of larger ones have a documented content strategy. This HUGE gap in creation and performance measurement is… A recipe for content marketing fails With documentation, you can evaluate your marketing decisions and eliminate the ineffective […]
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Content Marketing Ideas Generator: 8 Fresh, Easy Ideas
How many times have you seen the same ideas for content marketing labeled as “new” and “innovative?” Or perhaps you’ve had an idea of your own, and then you realized other marketers or their content marketing ideas generator have been doing the same thing for months – even years. Is there actually anything new under […]
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5 Engaging Storytelling Techniques For Crafting Amazing Content
With rapidly shrinking attention spans, it’s getting increasingly difficult for brands to truly engage their customers. But there’s still hope to increase your conversions with storytelling techniques. Wonder why storytelling is such a buzzword among content marketers? Because it’s extremely effective in not just driving your audience to read your content, but to take ACTION. It […]
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4 Incredibly Simple Summer Advertising Ideas That Will Make You More Money
Summer is upon us and if you want to maintain your sales momentum, you’ll need to incentivize your customers to spend – and how better than with specialized summer advertising to match the season? I know it can be tricky to come up with compelling ads that grab the attention of your consumer. So I’ve […]
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7 Easy Kinds Of Content Proven To Work For Native Advertisers
Stellar content is hard to craft in itself. Further, even high-quality free content fails to receive traction – 89% of posts never make it past 100 shares. Obviously you don’t want that to happen with your native advertising content. Besides proper distribution, you also need to create engaging content for achieving success. Content that […]
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Native Advertising – The Noob’s Guide
Everything a noob needs to know about native advertising It’s funny to think back on how naïve we all were as we built our first web page or wrote our first blog post. In my case, I had what I thought was a clever URL and a landing page comprised of affiliate links. And […]
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The Rise of Content Recommendation Across the Web
If you’re an internet user then it’s pretty unlikely that you’ve managed to avoid seeing “content recommendation” widgets around the web. They’re probably across several sites that you use, but may not have realized that they weren’t necessarily a part of a particular website. That’s the power of native advertising right there! Next time you’re reading […]
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Creative Commons: Source It Right!
When it comes to building your online presence, successful sites have rich multi-media content filled with images and video. The establishment of Creative Commons opened up many doors for access to work to spruce up your site. What is Creative Commons? CC is actually a non-profit organization, with the mission to enable the sharing and […]
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Steer Clear of Click Bait
Every online publication needs visitors to their site and each approach to accomplish this is different. Some devices are appropriate and some unsavory. Where is the line? Native advertising is about making paid advertising feel less intrusive to the user; the less intrusive the more likely they will click on it. Using an approach like […]