Category: Conversion Optimization
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12 Must-Have WordPress Plugins That Will Help Conversions
Why do you host your blog or site on WordPress? It’s easy to use, sure, but often it is the simple enhancements that seal the deal. There are so many must-have WordPress plugins you can choose from to take your blog from basic to impressive and then on to highly profitable. Of course, that profitable […]
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Big Data Content Marketing – How It Can Skyrocket Your Growth
You publish posts regularly. You post the links on your social media accounts. Then you pray to the traffic Gods. One day, you hope to get blessed and see hoards of traffic flourish on your website. So you wait for that day. But… 65.4 million new posts are published on WordPress alone every month. And 75% […]
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Content Marketing Analytics Confusion Resolved: Top Metrics Guide
Content marketing is much more than a buzz phrase. For many companies, it’s key to how they pay their bills. 62% of B2B marketers have recently stated that they were more successful with content marketing this year than they were last year. Yet too many companies look at case studies and feel overwhelmed by everything that goes […]
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Conversion Tracking: Postback URLs vs Image Pixels vs Javascript Pixels
How are your marketing campaigns doing? Without setting up conversion tracking, you won’t know. Because you don’t have any performance metrics to make value judgments. Google AdWords has a conversion tracking tool that allows you to see what a prospect does after clicking on your ad. You can check if your ads are leading to […]
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4 Landing Page Optimization Tactics Proven To Increase Conversions
I’ve already covered landing page best practices in a previous post. But simply creating great landing pages isn’t enough…You need to constantly tweak them to see how your audience responds and possibly increase your landing page conversions. There’s no shortcut to the iterative CRO method, but there are certain simple landing page optimization tactics that work […]
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Caching Battle on WordPress: Varnish vs W3 Total Cache vs WP Super Cache
How many seconds do you wait for a website to load before abandoning it? Even if you’re patient, I bet it’s under 10 seconds. Indeed, KISSMetrics found that half of the web users abandon a website that isn’t loaded in 3 seconds. Now assuming that you’re running a WordPress site (because it’s powerful, easy to use […]
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Why a Tool to Smush Images Will Be Your Favorite WordPress Plug-in
There are many variables when it comes to maximizing conversions through your website. We focus on domain names and content. Images and themes. Logos and buttons. But one of the biggest issues you may not have addressed is how those beautiful elements – especially those impressive images – can slow your load times dramatically. Slower load times […]
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Beyond Vanity: Are You Measuring The Wrong User Engagement Metrics?
User engagement metrics are tricky, and might do more harm than good to your content strategy if you don’t dig deep. Raise your hand if this hasn’t happened to you. You pay a lot for native advertising, and your target audience actually clicks through. But before you can do a happy dance, you notice that the […]
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8 Tips For Solving Your Website’s Conversion Problems
There’s a leak. Your website is losing money every single day. It could amount to millions of dollars of lost yearly revenue. The reason? Your visitors are encountering conversion problems on your website. They might be: Having difficulty in finding the perfect offer tailored for them. Facing trust issues with your brand and don’t believe that you […]
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How To Do Great Call To Action Writing (With 4 Easy Formulas)
Even if you’ve made a tasty offer and written a scintillating product description for hooking your audience…You won’t be able to convert your traffic without a compelling CTA. But what is Call to Action writing, and how do you do it right? After your visitors read through your landing page narrative, feel convinced about your product/service […]
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Use of Psychology in Business: How to Influence Anyone to Say Yes
If you’re in the marketing business, then you’re trying to make people take action. So, you’re also in the psychology business. It’s important you understand the use of psychology in business. And one of the best ways is through Robert Cialdini’s six “triggers of influence”. These are the six triggers you need to master if […]
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Native Advertising Best Practices for Optimizing ROI
Native advertising is appearing on social media websites, media outlets, video sites and more. They are everywhere. This makes sense when you consider that spending on native advertising is expected to reach $4.57 billion – outpacing traditional online advertising – by 2017. More than 75 percent of publishers offer some form of native advertising, and brands are […]