Category: Native Advertising
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How to Get More Traffic While Bidding Less
Advertisers often ask us how they can get lots of traffic without bidding higher. It’s actually quite easy to increase your traffic without raising your bid. The key is to maximize your Click Through Rate (CTR). Native Advertising networks prioritize the ads that generate the highest revenue. However, that doesn’t mean we always prioritize the […]
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6 Tips to Successfully Execute Native Content Advertising Campaigns
Native content advertising is a complicatedly artistic science. Anyone who tries to argue that point either has no idea what he is doing or passed the complex job off to someone else. Effective native advertising is complicated. It’s complex. But when done well, the payoff is high. This is why so many companies are incorporating […]
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Native Advertising vs. Content Marketing: What’s the Difference?
Have you ever been told you look exactly like a family member you knew looked nothing like you? That’s the mistake too many people still make when they say native advertising and content marketing are different terms for the same practice. While the two belong to the same family, they are very different. We’ve decided to solve […]
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9 Best Native Advertising Examples In 2015-2016
By 2021, native ads are expected to drive 74% of all ad revenue. Social networking sites like Facebook, Twitter and Instagram are a major contributor to this format. Facebook recently announced that 83% of the ads running on its Audience Network are also native. In a study by Sharethrough, the visual engagement of consumers for editorial […]
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How to Use Trello to Organize Your Campaigns
It’s a blank canvas. A starting point. An incredibly useful tool for organizing and production. Project managers have figured out how to use Trello for a whole range of purposes. Trello is a hugely flexible tool that is designed for successful project management. It works for either you as an individual or for your whole […]
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Ignore These Crucial Native Advertising Tips And Lose Money
If you’re looking for native advertising tips that actually work, you’re not alone. Online advertising is not as easy as it used to be. If you plunge on without keeping these tips in mind, you stand to blow your advertising budget for no real impact in return. They say you don’t understand how much something […]
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7 Things Mobile Marketers Must Know About Native Mobile Ads
Customers don’t like advertisements. This isn’t particularly news, but what is shaking up the mobile market is that companies like Google and Apple are giving customers what they want: A way to block advertisements. This is terrible news for marketers who relied on pop-ups and flashy banner ads. Others, however, had already realized native mobile ads are […]
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Native Advertising Best Practices for Optimizing ROI
Native advertising is appearing on social media websites, media outlets, video sites and more. They are everywhere. This makes sense when you consider that spending on native advertising is expected to reach $4.57 billion – outpacing traditional online advertising – by 2017. More than 75 percent of publishers offer some form of native advertising, and brands are […]
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5 Native Advertising Tips for Brands Looking to Make a Change
Before working through native advertising tips, you must first understand why native advertising is so effective. According to a recent presentation at the IAB conference: 60 percent of consumers have positive feelings toward native advertising. 69 percent of marketers see native ads as valuable. Good native ads on mobile get 3 times more attention than […]
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Native Video Advertising Examples That Are Worth Watching
$4 Billion is spent on mobile video ads in the United States alone – including native video advertising. This number is expected to grow by double-digits over the next five years. Why? Because mobile video is growing astronomically. Mobile videos are more than half of all mobile data traffic. By 2020, a full 75 percent of […]
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How is Native Video Advertising Changing the Future of Marketing?
Would you like to get 100 million impressions on a brand asset and increase your sales by 600%? Then you should tap into the immense potential of this growing media – native video advertising. The videos blend seamlessly into the user feeds and require the user to click for playing them. Since the user has a […]
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Native Advertising Compliance – What Every Marketer Must Know
Native advertising compliance could mean walking a rather slippery slope. The field of native advertising is developing quickly. As new ideas and marketing techniques emerge within the industry, questions naturally arise about what is appropriate and what is not. Worse, there are some techniques that may fringe on downright illegal. A marketer trying to understand […]