Tag: content marketing
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Targeted Content Marketing: How to Reach Readers that Convert
Forbes.com, one of the largest and most respected business sites on the web, tried to get itself estimated at $400 million dollars and find a buyer that would pay that much for the brand. According to Joe Pulizzi, founder of the Content Marketing Institute, that didn’t work out so well. The reason? Lack of targeted content marketing. […]
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Content Writing For Websites Tips: 11 Ways to Perfect Your Copy
Websites make us think of logos and colors. Designs and coding. But perhaps the most important elements of your site are the words you put on the page. Writing for an internet audience is very different from writing for your English teacher or professor. It’s even different from writing for the same demographics in print. In […]
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How to Revive Old Post Content for More Clicks
How many hours have you put into your blog over the years? How many words have you written? How many visitors has that old content had recently? If your blog is like most, the answer is a dismal “none.” But old content is still good content, even if nobody else sees that, and it can […]
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4 Dreadful Content Marketing Fails To Avoid
In 2014, 72% of B2B marketers expressed a desire to produce more content. But only 48% of smaller organizations and 41% of larger ones have a documented content strategy. This HUGE gap in creation and performance measurement is… A recipe for content marketing fails With documentation, you can evaluate your marketing decisions and eliminate the ineffective […]
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Content Marketing Ideas Generator: 8 Fresh, Easy Ideas
How many times have you seen the same ideas for content marketing labeled as “new” and “innovative?” Or perhaps you’ve had an idea of your own, and then you realized other marketers or their content marketing ideas generator have been doing the same thing for months – even years. Is there actually anything new under […]
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5 Engaging Storytelling Techniques For Crafting Amazing Content
With rapidly shrinking attention spans, it’s getting increasingly difficult for brands to truly engage their customers. But there’s still hope to increase your conversions with storytelling techniques. Wonder why storytelling is such a buzzword among content marketers? Because it’s extremely effective in not just driving your audience to read your content, but to take ACTION. It […]
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7 Easy Kinds Of Content Proven To Work For Native Advertisers
Stellar content is hard to craft in itself. Further, even high-quality free content fails to receive traction – 89% of posts never make it past 100 shares. Obviously you don’t want that to happen with your native advertising content. Besides proper distribution, you also need to create engaging content for achieving success. Content that […]