Tag: Native ads
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2015: The Year of Native Advertising
The Native Advertising industry is constantly growing. What’s already a $4.7 billion business industry is set to continue growing exponentially. According to Business Insider Intelligence, native ads spending will reach $9 billion by the end of this year and will grow to $21 billion by 2018. According to Mixpo’s Native Advertising survey, 72 percent of […]
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The Rise of Content Recommendation Across the Web
If you’re an internet user then it’s pretty unlikely that you’ve managed to avoid seeing “content recommendation” widgets around the web. They’re probably across several sites that you use, but may not have realized that they weren’t necessarily a part of a particular website. That’s the power of native advertising right there! Next time you’re reading […]
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YouTube 2014 Top 10 Videos: Nearly Half Native Ads
The time has come for the internet to release its top ten lists, from the highest number of re-tweets on Twitter to the most popular videos on Youtube. Not only was the year good for the Mutant Spider Dog, but native advertising had a staggering presence too. In 2007, YouTube released its first ever top […]
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New Year Will Bring Native Ad Spending To New Heights
Native advertising is a trending topic in the digital media world. Now that publishers and advertisers are starting to notice the potential, they are jumping on board. 7.9 Billion USD In Native Ad Spend in 2014 When audiences are exposed to the inevitability of advertisements yet receive them through a similar format to the content […]
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Steer Clear of Click Bait
Every online publication needs visitors to their site and each approach to accomplish this is different. Some devices are appropriate and some unsavory. Where is the line? Native advertising is about making paid advertising feel less intrusive to the user; the less intrusive the more likely they will click on it. Using an approach like […]
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NativeAds.com Interviewed at Adweek 2014
Charlo Barbosa and Jon Malach from NativeAds.com were among the many interviewed by digital journalist Sharad Khare while attending Advertising Week in New York City. Held at the Nasdaq facility in Manhattan, many experts in the Native Advertising world were present for the discussions. Check out the interviews in the video below featured on The […]