Tag: native advertising
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6 Tips to Successfully Execute Native Content Advertising Campaigns
Native content advertising is a complicatedly artistic science. Anyone who tries to argue that point either has no idea what he is doing or passed the complex job off to someone else. Effective native advertising is complicated. It’s complex. But when done well, the payoff is high. This is why so many companies are incorporating […]
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9 Best Native Advertising Examples In 2015-2016
By 2021, native ads are expected to drive 74% of all ad revenue. Social networking sites like Facebook, Twitter and Instagram are a major contributor to this format. Facebook recently announced that 83% of the ads running on its Audience Network are also native. In a study by Sharethrough, the visual engagement of consumers for editorial […]
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How to Use Trello to Organize Your Campaigns
It’s a blank canvas. A starting point. An incredibly useful tool for organizing and production. Project managers have figured out how to use Trello for a whole range of purposes. Trello is a hugely flexible tool that is designed for successful project management. It works for either you as an individual or for your whole […]
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Ignore These Crucial Native Advertising Tips And Lose Money
If you’re looking for native advertising tips that actually work, you’re not alone. Online advertising is not as easy as it used to be. If you plunge on without keeping these tips in mind, you stand to blow your advertising budget for no real impact in return. They say you don’t understand how much something […]
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Native Advertising Best Practices for Optimizing ROI
Native advertising is appearing on social media websites, media outlets, video sites and more. They are everywhere. This makes sense when you consider that spending on native advertising is expected to reach $4.57 billion – outpacing traditional online advertising – by 2017. More than 75 percent of publishers offer some form of native advertising, and brands are […]
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5 Native Advertising Tips for Brands Looking to Make a Change
Before working through native advertising tips, you must first understand why native advertising is so effective. According to a recent presentation at the IAB conference: 60 percent of consumers have positive feelings toward native advertising. 69 percent of marketers see native ads as valuable. Good native ads on mobile get 3 times more attention than […]
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Native Video Advertising Examples That Are Worth Watching
$4 Billion is spent on mobile video ads in the United States alone – including native video advertising. This number is expected to grow by double-digits over the next five years. Why? Because mobile video is growing astronomically. Mobile videos are more than half of all mobile data traffic. By 2020, a full 75 percent of […]
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This Facebook Advertising Guidelines Update Puts Native Advertisers in a Fix
Are you a publisher that offers native advertising services to brands? Then I want to bring your attention to a minor change in Facebook advertising guidelines. Image from: onliner.gr The social giant published this update on April 8, and it has been talked about as being beneficial for media companies. Verified Facebook pages of publishers, celebrities, and […]
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What Are Native Ads? How To Reverse Your Company’s Thinking On Them
What are native ads? Many marketers and brands think that native advertising and content marketing are the same. And they use the terms in the same breath because they feel that both terms mean creating useful and interesting content. If you’re in the same boat, then this article will break your myth. I won’t talk […]
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Four Do’s And Don’ts Of Native Mobile Advertising
Native advertising is the rising trend in the advertising world – ads that follow the function and form of the medium where it’s placed. Native advertising provides a more relevant, less obtrusive experience for users, and that’s very appealing.The stats back up that claim: Business Intelligence reported that spending on native ads almost doubled between […]
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7 Ways To Nitro-Boost Your Native Ad Campaign Optimization
So you’ve got this great native advertising campaign ready to go. Your content is awesome and you have a killer hook to grab viewers’ attention. It’s engaging. It’s relevant to your audience. It fits with your brand identity like a cat fits in its favorite box. (And hopefully just as viral) And yet, your conversion rates are […]
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Native Advertising – The Noob’s Guide
Everything a noob needs to know about native advertising It’s funny to think back on how naïve we all were as we built our first web page or wrote our first blog post. In my case, I had what I thought was a clever URL and a landing page comprised of affiliate links. And […]