Native Ads offers three different options for setting an advertising budget:
A daily budget is the amount an advertiser is willing to spend every day. This option can be set during the campaign set up. Once a campaign has reached the set daily cap, it will automatically pause for the remainder of the day and activated again the next day at 12AM Pacific Standard Time.
A weekly budget represents how much an advertiser is willing to spend on a weekly basis. This option can also be activated during the campaign set up.
A monthly campaign budget is the amount an advertiser is willing to spend for a month or a longer period of time. If this budget type is selected, the Native Ads network will pace activity equally across the month, until the end of the month, or from the respective start and end dates. On days with less activity, the Native Ads network will compensate by rolling over surplus budget and evenly distribute through the remaining days.
Learn more about payment options with Native Ads.