How does reporting and tracking work with Native Ads?

Native Ads offers various reporting and tracking features for an advertiser’s campaigns.

Can I view conversions with my Native Ads account?

In order for Native Ads to be able to track conversions, please make sure that the Native Ads pixel is placed on both the landing page and the conversion page of the URL of the campaign.

Once this has been done, conversions can easily be tracked and monitored by selecting the Reports tab in the left menu.

It is also possible for publishers to track conversions through their analytics program of choice.

Advertisers may also opt to use a third party tracking party (like Voluum) for their campaigns. Get more information about the Website Analytics Pixel or CPA Optimizer.

How do I read the data from my Native Ads account?

There are four main statistics under the Reports tab that advertisers should review frequently and make the appropriate adjustments to help optimize their campaigns.

Daily:

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This is a macro view of a campaign’s performance. It’s critical to ensure that the impressions are either increasing or staying consistent. The average CPC for all active campaigns can also be viewed here.

Campaign:

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This will breakdown all active campaigns aggregate impressions, CTR%, Clicks and Spend. This screen makes it possible to determine which campaigns are doing well and which ones to consider ceasing activity on and allocating resources into newer and more profitable campaigns. Usually if a campaign has not met the set target performance in 5 days it is best to pause the campaign and create a new one with different creatives and URLs.

Top Ad Inventory:

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Here the CTR% of each specific ad on a campaign is available. This will help determine which image/headline combination works best as a guide for future ad creations. It’s also possible to use this report to pause under-performing ads in a campaign to divert traffic to ads that are performing well.

Top Referrers:

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This enables the advertiser to see where their content is appearing and which ones are delivering the most content. The advertiser can view each site or widget ID along with the campaign it belongs to and how many clicks the content received. It’s also possible to select the date range in which these widgets appeared.

How do I view my campaign(s) in an analytics platform?

Advertisers may add a tracking code (ie. UTM) in the campaign setup page which will be applied to your ads’ destination URLs.

The Tracking Code field can be found under the Step 1 of your campaign setup at the very bottom of the page.

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The default tracking parameter that is automatically appended at the end of of landing page URLs will generate a very detailed report in Google Analytics, providing advertisers with a wealth of data. It is highly recommend that you do not remove or change this tracking code.

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Updated on August 16, 2016

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