In the vast landscape of native advertising, advertisers want their ads to stand out and Native Ads is here to help! Here are a few tips to engage users and help get more clicks.
Think about the content from the perspective of the reader. Would you want to check out this content if you discovered it? Try to focus on giving the reader valuable information in an organic and effective way. Allow them to be able to interact with the site easily by ensuring it is as user-friendly and accessible as possible.
Avoid using “click bait” or blatant headlines, as native advertising does not want to compromise a user’s experience. Please ensure that ads blend in with the surrounding editorial content.
For example: 3 Ways To Tell If Running A Photo Booth Business Is Right For You is a better headline than Get Rich And Break Free From The 9-to-5 Grind With A Photo Booth Business, although the underlying message is the same.
Lists get clicks
When possible, use lists for your content! Odd numbers outperform even numbers, and be sure to include this in your headline.
For example: 11 Stunning Fashion Tips For Powerful Men will be much more effective than Great Fashion Tips For Powerful Men.
Know your audience
If you are launching campaigns that are specific to a state or a city, use demonyms to connect with local audiences. This allows them to identify with the content more and be more likely to click/read the ad.
Much like traditional advertising, use images that users are interested in, invoke both curiosity/emotion and relevant to your content. Here are some tips:
- Suitable and relevant lifestyle photographs work better than clip art style images
- Actual photos are much more effective compared to images with text overlay or logos
- Close up photographs of people or products are much more effective than vague and cluttered images
- Use images of your target audience that matches your content
Keep it up to date
Again, people click on and read content that is of interest to them. The solution is simple: make sure that your ads are relevant and up-to-date.
For example, if it’s approaching the summer season, an article like Check Out These 11 DIY Halloween Costumes would not be particularly popular, but an article on 13 Beach Hacks For When You’re Traveling would be!