How do I create a campaign with Native Ads?

Introducing Native Ads’ Titan Advertising Platform: create a campaign quickly and easily using the Native Ads user-friendly campaign creation wizard.

Native Ads offers two types of campaign options: Direct Response and Editorial.

Direct Response campaigns are aimed at creating an immediate response (with a strong call to action) from the consumer.

  • The advertiser wants to generate prospects, leads, or customers
  • The goal is to sell a product, collect emails or generate business

Direct-response-screen

To create a Direct Response campaign, select “Generate Prospects, Leads or Customers”.

Editorial campaigns usually advertise an article or a story on a website or blog.

  • Drive traffic to an article
  • The landing page is a news article, gallery, slideshow, or video content page
  • Does not: promote a product, attempt to prospect, or generate a lead or customer
  • The goal is to get users to read, like or share the content

Editorial-screen

Select “Drive Traffic To Articles” to create an Editorial campaign.

Learn more about the differences between Direct Response and Editorial campaigns.

Campaign Details

Native Ads will need some basic information about the new campaign.

  1. The name of the campaign is unique to the new campaign being created.
  2. The brand name is the name of the website a user will be directed to once the ad has been clicked on. For example, if the site is beautifulphotos.com, the Brand Name is “Beautiful Photos”.
    Please note: Brand Names must follow correct grammar and formatting structure and can be denied if these requirements are not met. Please also ensure that all initial letters are capitalized, for example, if your site is welcometomyisland.com, the Brand Name should be “Welcome To My Island”. Do not use .coms or URLs in your Brand Name as these will be denied.

Campaign-details-screen

Targeting

  1. Select the Device the campaign will target, either Desktop/Tablet or Mobile devices.
    Please note: Once the campaign has been created, it is not possible to change the targeted device. To switch the targeted device, it will be necessary to re-create the entire campaign.

Device-targeting-sceen

  1.  Select which countries the campaign will run in with Geo Targeting.
  • Select “Include Countries”, start typing the name of the country and a list of options will appear in the drop down list
  • Do the same thing to exclude specific countries, just select the “Exclude Countries” option
  • Select “All Countries” to target all countries

There is an option to have state/DMA targeting options for various states in each country. For USA only, there is an option to target the city/DMA (Designated Marketing Area).

Geo-targeting-screen

  1.   Select the Categories the campaign falls under.
    • If no categories are chosen, the campaign will be considered “Run of the Network” (RON). It will be applied to a wide variety of websites without the ability to choose any specific sites for the ads to appear on.

Categories-screen

Tracking Codes

In the Tracking Codes drop down is the Native Ads UTM tracking code.

  • A UTM code (Urchin Tracking Module) is a simple code that is attached to a website’s URL.
  • It can be used to track a campaign name, source, and/or medium.
  • Allows Google Analytics, and most other analytics programs (such as Piwik and Voluum), to tell where the traffic coming from, which one of the ads was clicked to bring users to the web page, and which ads are being clicked on the most.
  • Provides amazing campaign reports.

The Native Ads UTM tracking code attaches to the campaign’s website URL.

  • By default, the code is appended to all of the advertising URLs.
  • Will help track the campaign later using an analytics program
  • Passes the Campaign ID, Ad ID, Referrer ID, Device and Title of the campaign to most analytics programs and will be needed later if the Native Ads’ Campaign Optimization and Ad optimization features are put to use.
  • These pieces of code are specific to the campaign and should never be removed.
  • Native Ads highly recommends this field remains untouched and unedited.

Tracking-code-screen

Click the “Next” button to move on to the next step, Bidding and Budget.

Please note: The numbered circles at the top of the setup page will change color according to the advertiser’s progress on the Titan Platform.  

  • Green: Section is complete
  • Blue: Current section
  • Grey: Section has yet to be completed

New-Campaign-step-screen

Bidding and Budget

Titan is a Cost-Per-Click (CPC) based advertising platform which means payment occurs only when an ad is clicked on.

  1. In the Bid Price – CPC ($) field, enter the maximum amount to be spent each time an ad is clicked.
  2. Select a Spending Period during which the Spending Cap will the spent. There are three options:
    • Daily (recommended)
    • Weekly
    • Monthly
  3. Enter the Spending Cap (the full budget) for the selected Spending Period.

Bidding-and-budget-screen

Native Ads has suggested bid prices because it is good practice for Bid Price CPC’s to be higher in the beginning to help a new campaign gain traction.

  • Suggested CPC for Direct Response campaigns: $0.65 – $1.50
  • Suggested CPC for Editorial campaign: $0.10 – $0.25

The CPC’s can be lowered at any time once the campaign had gained enough traffic.

There are daily budget minimums for Native Ads campaigns:

  • Editorial: $20/day
  • Direct Response: $100/day

Please note: Click the “I’m not sure” links on any page to see more information about a particular topic.

Bidding-tips-screen

Click “Save” to move on to the next step, Campaign Schedule.  

Campaign Schedule

Select a Start and End date for the campaign (if the campaign is to start and stop on specific dates).

Campaign-schedule-screen

Select the “Run Continuously” option to run the campaign until it is manually disabled.

Campaign-schedule-screen2

Ad Scheduling

By default, a new campaign will be displayed 24 hours a day, 7 days a week, but there is an option to select specific times and days during which the campaign will run with Ad Scheduling.

  1. Choose a date range or specific day from the drop down Day Selector. The “Entire Day” is the default selection.
  2. Choose specific times from the drop down Time Selectors. All times are Pacific Standard Time.
  3. In the Bid Price CPC field, a different bid price can be set for that specific day and time selection.
    • Option for the campaign to spend more during peak hours only, thus increasing traffic.
    • Setting a different bid price in this section will override the price previously set in the “Bidding and Budget” section.
    • Optional and not required.
  1. Select “Add” to create new day and time selections.
  2. . Click the “X” next to the CPC field to remove a selection.

Ad-scheduling-screen

Click the “Next” button to move to the next step, Campaign Optimization.

Campaign Optimization

The Titan platform setup process for Direct Response and Editorial campaigns is relatively similar but differs when it comes to Campaign Optimization.

Direct Response

To allow Native Ads to track sales, collect emails, track actions and have under-performing sources of traffic blocked automatically, select “Yes”.

Campaign-optimization-screen

With Campaign Optimization, Native Ads will automatically optimize traffic to maximize conversions which will help achieve the advertiser’s conversion goals.

  1. Conversion Goal URL: A page on the website users will arrive at once they have taken a specific action (ex, a “thank you” or “order confirmation” page).
  2. CPA/CPL goal (Cost Per Acquisition/Cost Per Lead): The maximum amount that will be spent to get a conversion.
    • Maximum amount paid to convert a user interacting with the web page into a sale.
    • This amount should be lower than the amount “A Conversion Is Worth”.
  3. A Conversion Is Worth: Profit made when a conversion occurs. By knowing this, Native Ads can generate better reports to calculate if a profit is being made or not.
  4. Minimum Clicks to Activate Optimization: Number of clicks the landing page will receive before under-performing traffic sources are blocked (sources of traffic that do not meet this goal).
    • Recommended number is 25, maximum is 100
    • If set too high, optimizer may not work and may not block the under-performing sources of traffic.

create a campaign

Editorial

To allow Native Ads to automatically optimize traffic and maximize pageviews, select “Yes”.

create a campaign

If the campaign is advertising slideshows, galleries or articles with multiple pages, we highly recommend this option.

  1. Minimum Number of Clicks to Activate Optimization: Number of clicks the landing page will receive before under-performing traffic sources are blocked (sources that do not meet this goal).
    • Recommended number is 25, maximum is 100.
    • If set too high, the optimizer may not work and may not block the under-performing sources of traffic.
  2. Average Number of Pageviews: Native Ads will automatically pause any ad in the campaign that does not meet this number.

Campaign-optimization-screen4

Website Analytics Pixel

The optimization goals in the “Campaign Optimization” Section will not work without the Native Ads Advertiser Pixel added to the head section of the campaign website’s HTML code.

  1. Enter the website’s name
  2. Enter the URL
  3. Click “Save”

create a campaign

The Titan platform will save this information and send the Pixel via email.

Once the pixel has been received:

  1. Copy the code.
  2. Open the Website’s HTML code.
  3. Paste the code in the <head><head> section. The Pixel will not work if placed outside this section.

Blacklists and Whitelists

With a Blacklist:

  • Manually block sources of traffic
  • Disable specific traffic source IDs
  • Create a list of web pages that the campaign’s ads should NOT be placed on

With a Whitelist:

  • Enable specific traffic source IDs
  • Receive traffic from these specific sources only

Warning: narrowing possible traffic to a select few sources could significantly reduce traffic to a campaign.

create a campaign

Setup-blacklist-screen

These lists allow a campaign to receive traffic from only source IDs that are meeting the campaign goals.

Get more information on how to obtain traffic source IDs from Google Anaytics.

Upload the list of IDs to create either a Blacklist of IDs that should be blocked or a Whitelist of the only IDs that should be allowed.

Please note: The file must be saved in a TXT or CSV format with only one traffic source ID per row.

It will take up to 72 hours to completely add and/or block all the IDs from the uploaded list.

Click the links to view the current Blacklists and Whitelists.

create a campaign

Current-blacklist-screen2

Click the “Next” button to save the settings and move on to the next phase, Uploading and Creating Ads.

Uploading And Creating Ads

The “Ad Inventory Screen” houses three options for uploading ads to a campaign.

Uploading-ads-screen

Bulk Ad Creator

It is recommended that the Bulk Ad Creator be used to upload and create ads.

  • Quick and optimal results
  • Upload up to 10 images and 10 titles/headlines.
  • Total of 100 ads can be created at one time.
  • Great for A/B testing and quick results.

Follow these steps to use the Bulk Ad Creator:

  1. Add the titles/headlines for the campaign (max of 10, max of 69 characters each).
    Please note: If the titles/headlines do not match the images, the ads will be denied. Please see our Compliance Guidelines for more information.
  2. Descriptions are optional but could help increase CTR (Click Through Rate)
  3. Paste the URL for the Landing Page in the “Destination URL” field.
    Please note: Do not add the Native Ads UTM tracking code to the destination URL. It has already been appended to the URL from the Tracking Codes section. If the tracking code is added here, it will cancel out the previously set code and will not work.create a campaign
  4. Add the images/thumbnails for the ads.
    • Upload up to 10 at a time
    • Drag a folder/images to the blue area
    • Larger dimensions for images are preferredcreate a campaign
      Please note: Images can only be up to 3.5MB and must be at least 400X400 pixels but for best results, use the largest dimensions possible. We recommend images with dimensions of 1200X627 pixels in JPG, PNG, or non-GIF formats.
  5. The uploader matches the images with the titles/headlines and generates a total number of ads to be created.

Generate-ads-screen

  1. Click “Generate Ads”
  2. All of the ad combinations will appear for review. Each headline will be paired with each image, all with the same description.  

To edit the title, destination URL or description:

  1. Click on the text and an “edit field” will appear.
  2. Make edits in the edit field.
  3. Click the check mark when done editing.
  4. To remove an ad, click the “X” on the far right of the page
    create a campaign
  5. Click the “Save and Upload Ads” button once ads are reviewed.

Save-and-upload-ads-screen

It will take 1 to 2 business days for ads to be approved.

Learn more about the Native Ads’ ad approval process.

Import Ad Inventory via RSS feed URL

An RSS feed is a great way to see a website’s latest articles, with text samples and images. The content is usually ordered from most recent to oldest

Learn how to obtain the RSS feed URL.

To use an RSS feed URL for uploading ads, select the “Import Ad Inventory via RSS feed URL” option from the drop down list.

  1. Set a date range the uploader should use to create ads from.
  2. Copy and paste the RSS feed URL in the the “RSS feed URL” field.
  3. Click the “Import” button to begin. Import-RSS-feed-screen
    • For example if March 11 – 22 is selected, only articles/content published during those dates will be uploaded.
    • If the “All-Time” option is selected, all articles/content ever published on the site will be uploaded.
  4. Select the “Maximum Ads to Upload” number from the drop down selector
  5. Click “Scan RSS Feed Now”create a campaign
  6. Review uploaded ads
  7. Click “Upload Ads” above the ad inventory

Upload Ad Inventory Individually

Follow the same steps as with the Bulk Ad Creator to use the “Upload Ad Inventory Individually” option, except this time, only one ad will be created, not multiple at one time.

  1. Paste the URL for the Landing Page in the “Destination URL” field.
    Note: Do not add the Native Ads UTM tracking code to the destination URL. It has already been appended to the URL from the Tracking Codes section. If the tracking code is added here, it will cancel out the previously set code and will not work.
  2. Add the title/headline for the ad
    Note: If the titles/headlines do not match the images, the ads will be denied. 
  3. The Description is optional but could help increase CTR (Click Through Rate).
  4. Select the “Browse” button to upload the image/thumbnail
    Note: Images can only be up to 3.5MB and must be at least 400X400 pixels but for best results, use the largest dimensions possible. We recommend images with dimensions of 1200X627 pixels in JPG, PNG, or non-GIF formats.
  5. Click “Upload Ad”

create a campaign

Once ads are uploaded to the campaign and sent for approval, the final step will be Billing and Funding the campaign.

Billing & Funding

There are many options for Billing and Funding a Native Ads Advertising Campaign.

Credit Card

Click on the “Update or Add a New Credit Card” link to add or change a credit card.

  • Payments of up to $1000 can be made with a credit card (min $100).
  • Larger payments will need to be made through a Wire Transfer.
  • Credit card payments are only available for residents of the U.S. and Canada, international advertisers can make payments through PayPal or a Wire Transfer.
  • Multiple credit cards can be linked to an account but one must be set as the “Primary”

Payments can be made (with minimum deposits of $100 per payment) as is necessary or an “Auto-Replenish” can be set up.

  • Enter an amount that, if funds in the advertiser’s account are too low, will Auto-Replenish with a payment.
  • Any amount can be auto-replenished into an account with a minimum of $100.
  • We highly recommend this option so traffic to the campaign does not inadvertently stop.

create a campaign

The first credit card payment made with Native Ads can only be at most $500. To make larger payments in the future:

  • A credit card authorization form will need to be completed.
  • A photocopy of the credit card, front and back
  • A photocopy of an ID, such as a driver’s license, front and back.

The first time a payment larger than $500 is attempted a warning will appear directing the advertiser to the form with instructions on how to send the photocopies.

Credit-card-authorization-screen

PayPal

Click the “PayPal” option to process payments with a PayPal account.

  • Payments can be up to $1000 (min $100).
  • Larger payments will need to be made through a Wire Transfer.
  • Available for residents of the U.S. and Canada as well as international advertisers.

create a campaign

The first PayPal payment made with Native Ads can only be at most $500. To make larger payments in the future:

  • A PayPal authorization form will need to be completed.
  • A photocopy of an ID, such as a driver’s license, front and back.

The first time a payment larger than $500 is attempted a warning will appear directing the advertiser to the form with instructions on how to send the photocopies.

create a campaign

Wire Transfer

Click the “Wire” option to process payments via a Wire Transfer.

  • Wire Transfer payments must be at least $1000.
  • Can be made by both international and domestic advertisers.  

Click the “Get Wire Details” button to be taken to the online Wire Transfer form.

create a campaign

To make a payment via Wire Transfer, follow these steps:

  1. Complete the Wire Transfer form
  2. Click “Submit”
  3. Print the form
  4. Take the printout to your bank

create a campaign

Billing Summary

  • Select “Billing Summary” on the left menu under “Billing / Funding”
  • All current and past transactions are available for review.
  • Information on daily and monthly expenditures are also available.
  • Check the account balance, if low, make a payment to keep the campaign running.

create a campaign

As mentioned before, most ads will take 1 to 2 business days to be approved.

Updated on August 17, 2016

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