Native Ads offers the opportunity for advertisers to create and run two different types of campaigns, Editorial and Direct Response Campaigns under a Cost-Per-Click model.

Editorial campaigns

Editorial campaigns revolve around driving users to read, like, share, and comment on the content. Generally, this takes the form of a news article, slideshow article, blog post, or video content.

Direct response campaigns

On the other hand, direct response campaigns intend to sell a product, collect email addresses or generate calls for a business. For this type of campaign, there is a clear call to action to sign up for a service or buy a product. The landing page will still contain editorial content, usually in the form of an article or blog post.

Learn how to create a Native Ads campaign.