How can I use the IAB CPM unit as a passback tag strategy? The Native Ads IAB CPM ad unit is not collapsible when hardcoded to a web page so it’s always best...
How do I hardcode the In-Stream CPM ad unit? If you want to hardcode the In-Stream CPM ad unit directly to the web page it will collapse when no...
How do I use In-Stream CPM ad unit as “first look” using DFP? If you are using the DFP ad server instead of hardcoding the In-Stream CPM ad unit directly to the web...
How does a passback tag work? A passback tag (sometimes referred to as a backfill tag) is added to earlier “look” tag to provide more fill...
What is the best strategy for setting up a waterfall passback system to support my IAB CPM? The best strategy is briefly outlined here in this video. Best viewed in 720p HD.
What is the best strategy for setting up a waterfall passback system to support my In-Stream CPM? The strategy is briefly outlined here in this video below. It’s best viewed in 720p HD.
