How do I hardcode the In-Stream CPM ad unit?

If you want to hardcode the In-Stream CPM ad unit directly to the web page it will collapse when no ads are available. If you opt to add a passback to this unit then this diagram shows our passback strategy recommendations. It includes:

Maintaining premium ads only, keeping the In-Stream CPM as a single collapsible unit
Premium and Direct Response ads included in a single passback
Only Native Ads passback tags utilized including an IAB Display CPM unit
Maintaining premium ads only in the passback waterfall

hardcode

Updated on August 9, 2016

Tagged: in-stream cpm passback tag strategy publishers widgets

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