How do I use In-Stream CPM ad unit as “first look” using DFP?

If you are using the DFP ad server instead of hardcoding the In-Stream CPM ad unit directly to the web page it will NOT collapse when no ads are available. Therefore you will need to set up a passback system to increase your overall ad fill.

This diagram shows our passback strategy recommendations. It includes:

  • Combo of premium and DR ads: ┬áNative Ads “triple threat” of In-Stream CPM < IAB CPM < In-Stream CPC or IAB CPC unit
  • Premium ads only with IAB Display as the second passback
  • Premium ads only with IAB Display as the only passback

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Updated on August 9, 2016

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