Publisher approval is automatic. In other words, all new publishers are approved. Only websites can be either approved or denied during the approval process.
Native Ads has a specific set of criteria for the approval process including quality of website, traffic volume, traffic source types and traffic quality. The minimum traffic requirement is 100,000 visitors per month with a minimum of 50% coming from the US.
Websites which contain any of the following content below will not be approved by Native Ads:
- Pornographric or adult content (PG-13 is accepted)
- Violent content
- Hate speech (including content that incites hatred or promotes violence against individuals or groups based on race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity), harassment, bullying, or similar content that advocates harm against an individual or group
- Excessive profanity
- Hacking/cracking content
- Software such as desktop plugins
- Malware or adware
- Illicit drugs and drug paraphernalia content
- Content that promotes, sells, or advertises products obtained from endangered or threatened species
- Sales of beer or hard alcohol
- Sales of tobacco or tobacco-related products
- Sales of prescription drugs
- Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns)
- Sales or distribution of coursework or student essays
- Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
- Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others
Gambling content may be accepted in the following countries:
- Austria
- Greece
- Portugal
- Belgium
- Ireland
- Romania
- Italy
- Serbia
- Denmark
- Israel
- Spain
- Finland
- Norway
- Sweden
- France
- Peru
- United Kingdom