What is required for a publisher or website to be approved?

Publisher approval is automatic. In other words, all new publishers are approved. Only websites can be either approved or denied during the approval process.

Native Ads has a specific set of criteria for the approval process including quality of website, traffic volume, traffic source types and traffic quality. The minimum traffic requirement is 100,000 visitors per month with a minimum of 50% coming from the US.

Websites which contain any of the following content below will not be approved by Native Ads:

  • Pornographric or adult content (PG-13 is accepted)
  • Violent content
  • Hate speech (including content that incites hatred or promotes violence against individuals or groups based on race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity), harassment, bullying, or similar content that advocates harm against an individual or group
  • Excessive profanity
  • Hacking/cracking content
  • Software such as desktop plugins
  • Malware or adware
  • Illicit drugs and drug paraphernalia content
  • Content that promotes, sells, or advertises products obtained from endangered or threatened species
  • Sales of beer or hard alcohol
  • Sales of tobacco or tobacco-related products
  • Sales of prescription drugs
  • Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns)
  • Sales or distribution of coursework or student essays
  • Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
  • Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

Gambling content may be accepted in the following countries:

  • Austria
  • Greece
  • Portugal
  • Belgium
  • Ireland
  • Romania
  • Italy
  • Serbia
  • Denmark
  • Israel
  • Spain
  • Finland
  • Norway
  • Sweden
  • France
  • Peru
  • United Kingdom
Updated on August 17, 2016

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