The Native Ads App & Game Discovery Anchor ad unit for mobile is a great additional revenue source for publishers with a responsive or mobile website that is entertainment-themed, especially if it promotes or reviews apps or games.
The app and game discovery anchor falls under the CPC and CPI payment model filling with app and/or game recommendation ads and can be customized to appear on a mobile page after a user has scrolled down anywhere between 1000 to 2000 pixels.
Publishers can also customize whether it will be app and/or game ads to appear inside the unit as well as establish a frequency cap. Approved Native Ads publishers can customize and generate this ad unit using our simple wizard.
This is a brief video overview of the App & Games Discovery Anchor widget creation and placement: