If approved for Premium Native Ads, publishers can easily customize and submit their In-Stream widget request using the Native Ads wizard. The In-Stream CPM widget has important placement details to note:
- For best performance place the In-Stream CPM widget above or below the arrow buttons (ie. “Previous” and “Next”) on article pages.
- There is no guarantee of 100% fill with this high-paying CPM unit however there is a passback tag option available when requesting or editing the widget using our wizard. Native Ads recommends backfilling with another CPM ad if possible, otherwise publishers may create a 2nd widget in our system for a CPC product and then backfill with that.
Learn more about how to set up a widget inside the DFP ad server.
- Once the widget has been placed it CANNOT be moved elsewhere on the site otherwise coverage will be deactivated. If publishers need to have the widget placed elsewhere, please request a new widget from inside the publisher platform.
- If placing the widget code directly on the site it will be collapsed if there are no ads. If using an adserver then add a passback tag when creating/editing the widget as per above to avoid showing blanks in the ad space when there is no fill.
In-Stream placement is identified in the diagrams below as the orange colored “Off-page click in-stream ad”:
Learn more about the best ad placement for Mobile.